Shaving each day with an electric or straight razor presents men with unique skin issues, some of which may be increased sensitivity and irritation. The times they are a-changin'.
At the Nutronix International convention, Atria introduced a line exclusive to men, which includes a moisturizer, a combination elansing/shower/shave gel and a nighttime moisturizer.
"men are buying skincare products in spas and salons around the world in increasing numbers, so it seemed obvious to offer something geared to them," says colleen Moon, beauty expert and creator of Atria skin Care for Nutronix. "Among the products' ingredients are botanicals with anti-inflammatory properties to reduce skin sensitivity.
Additionally, Moon recognizes men have specific preferences regarding fragrance, color and packaging, all of which are reflected in this line.
Thi sis music to the ears of manly men like Three-Star director distributor Shane woods, from memphis, Tenn. "you don't often hear it said out loud, but I admit to liking our face care products, and know other men do, too," Woods says. "you only hve one face, and you have to take care of it."
purchase Atria skin care products on this site.
Saturday, September 27, 2008
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